He begins his program by apparently being distracted by a young member of the audience. He calls the child up, points out what got his attention and the fictional character the child inspired. (He is careful not to point out something that would be embarrassing to the child.)
He explains how he gets ideas from his own experiences. He then tells them about his son and his pet snakes and gerbils, and the book The Many Troubles of Andy Russell, they inspired.
With the help of an audience member he convinces the children to THINK LIKE WRITERS.
He explains how suggestions people make to him give him ideas.
He talks about the nonfiction books he writes and how he does the research for them and for his fiction.
He explains the writing process and how knowing he will rewrite makes writing the first draft so easy.
He shows a reproduction of a manuscript page so children can see how drastic his re-writes are.
He tells a funny story about his son and rewrites. "The first draft doesn't have to be good. It just has to be on paper!"
He talks about the importance of the first sentence of a manuscript and tells a VERY funny story about his 10th birthday and the cake his mother baked for the occasion. It makes the point--beginnings are important. To demonstrate how books are printed he shows the book, a press sheet, a folded press sheet, and folded and gathered sheets.
He shows how books are printed in full color using seven copies of the same full page art: yellow, red, yellow + red, blue, blue + yellow + red, black, and black + blue + red + yellow.
He answers questions.